Project background
End users increasingly expect to define their own automations across devices, data sources, and notifications. The client wanted a rule engine they could embed across their products with a consistent user experience.
Challenge
Keeping the rule language expressive enough for real use cases without overwhelming non-technical users, and executing rules reliably at scale across many tenants.
Approach & solution
We built a rule engine with a visual editor over a clean underlying DSL. Triggers and actions are pluggable, so products extend the engine by registering new primitives. Execution happens in a scalable worker tier with strong observability for debugging.
Results & benefits
Products embedding the engine let end users build meaningful automations within their first sessions. Support load from automation issues stayed manageable thanks to in-product execution traces.


