Shoaib Ahmad
Founder & CEO
Sets the engineering bar and runs client programs. Background in embedded systems and product delivery.
Engineering studio · Melbourne, Australia · Est. 2022
Accelerate your product with end-to-end engineering — from first sketch to factory floor.
Incendio Solutions is a full-stack engineering team building robotics, IoT systems, custom hardware, and the software that runs them. One team owns the whole build, so what we promise is what actually ships.
- Systems shipped
- 60+
- Flagship programs
- 12
- Industries served
- 8
- In-house disciplines
- 6
Trusted by teams shipping real hardware
About us
One team, the full stack from atoms to dashboards.
Hardware teams ship firmware that software teams can't integrate. Software teams ship products that can't survive the field. We exist to collapse that gap. Mechanical, electrical, firmware, cloud, and UX engineers sit in the same room, work off the same requirements, and ship one coherent product.
No hand-offs, no finger-pointing, no missing glue code — just an engineering partner you can hand a napkin sketch and get a production-ready system back from.
Services engineered as one stack.
Six disciplines, one accountable team. Pick a slice or hand us the whole program.
Robotics
Autonomous mobile robots, retrofit kits, and perception/planning engines — engineered for real outdoor environments.
IoT Systems
Sensor fleets, edge gateways, secure device management, and operator dashboards that scale past the pilot.
Custom Hardware
Schematic capture, multi-layer PCB, firmware for constrained embedded targets, and mechanical enclosures. Prototyped in days.
Software, Cloud & AI
Multi-tenant SaaS, real-time telemetry dashboards, and ML models that talk natively to your devices.
Prototyping & DFM
Honest prototypes that de-risk expensive decisions, plus DFM-ready BOMs for volume manufacturing.
End-to-end Engineering
One contract, one timeline, one team accountable for the whole thing — from problem framing to pilot deployment.
A process that survives contact with reality.
Four phases, clear deliverables at each gate. You always know what you paid for, and what ships next.
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01 · Discover
Scope it right
Workshops, constraints, and a written technical proposal — scope, risks, budget bands, and success criteria on one page.
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02 · Design
Architect the system
Architecture, schematics, mechanical CAD, and UX wireframes reviewed end-to-end before anything is built. Cheapest iteration.
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03 · Build
Integrate weekly
Weekly demo cadence. Hardware, firmware, and software integrate continuously — not at the end, when it's expensive.
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04 · Deploy
Ship and support
Field pilots, DFM review, compliance, and a documented hand-off. We stay on retainer for the first production run.
Three ways to start. Clear costs from day one.
Every program is custom-scoped, but here's where most engagements land. Pick what fits and we'll quote precisely after discovery.
Discovery sprint
1–2 weeks. You walk away with a written technical proposal — scope, risks, budget bands, phased delivery plan. Yours to keep either way.
Fixed-scope program
Bounded prototype-to-pilot delivery on fixed milestones and fixed price. Weekly demos. The discovery deliverable becomes the brief.
Dedicated team retainer
An embedded engineering pod on your roadmap — mechanical, electrical, firmware, cloud — as your in-house team. Multi-month engagement.
Not sure which fits? Send us a brief — we reply within one business day with a recommendation, or an honest "not a fit."
Built, shipped, running in the wild.
A cross-section of recent programs across robotics, industrial IoT, and consumer hardware.
AgriTech · TRL 1→9
AI Ponics autonomous hydroponics farm
6,500 plants under continuous autonomous control. 22% yield improvement, 38% less water.
Robotics
Autonomous zero-turn mower
ROS 2 platform with LiDAR + RTK GNSS, 360° safety coverage, real properties end-to-end.
Industrial IoT
13kV RMU fault detection
Partial-discharge sensing with evidence-rich alerts — catching incipient faults before outages.
Smart Industry
Smart factory monitoring — real-time OEE across lines
OPC UA + Modbus bridged to a tiered dashboard. Chronic downtime issues became visible and addressable.
Smart Cities
Smart street lighting control
City-scale mesh with luminaire-level telemetry — fault visibility, dimming savings, reduced inspection workload.
Don't take our word for it — open the build.
Five working interfaces from systems we design, running in your browser on simulated data. No login, nothing to install.
FaultIndicator
Grid-station condition monitoring — fleet dashboard, single-line diagram and an alarm centre you can acknowledge from.
Dispatch Tower
A four-van depot's day — routes moving on a map drawn in code, crew hours, van stock and cash collected.
TerraGrid
Twelve soil zones across an 18.4 ha block, six data layers, and a variable-rate fertiliser plan costed against a blanket spread.
GrowLine
A hydroponic bay that runs itself — fans, misters and lamps switching on threshold, explained in plain language.
BinCard
The paper bin card rebuilt for a screen — scan a SKU and land on its ledger, running balance and rack position.
Deep context, not generic consulting.
Eight industries we've shipped production systems in. Click through for the full case studies.
What clients say.
Engineering teams who handed us a problem and got a product back.
They built the device and the software behind it.
We came to Incendio with a rough concept and not much else. They built the device and the software that runs it, then stayed hands-on until it held up in the field, not just on the bench. What surprised me was how much they flagged early instead of at the end.
One team instead of three vendors.
The best part was not having to manage three separate vendors. One team owned the electronics, the firmware, and the dashboard, so when we hit a snag it got sorted in days. They were honest about the risky parts up front, which we appreciated.
Hardware and software that finally talk.
Most of the shops we spoke to did either hardware or software. Incendio did both and got them talking to each other. Our field devices finally feed the dashboard our operators actually use.
The discovery week earned its keep.
The paid discovery week was worth it on its own. We walked away with a real plan, budget ranges, and a written list of the risks. The build tracked to it and the invoices matched.
Prototype fast, document properly.
They prototype fast but document like a much bigger company. By the time we reached our first production run, the handover pack had already answered most of our questions.
The people accountable for your program.
Hassan Ali
Co-Founder & CTO
Owns architecture across hardware and software — robotics, firmware, and cloud, the whole stack.
Dr Azad
Director & COO
Runs operations, partnerships, and the delivery pipeline. Makes sure what's promised is what ships.
Straight answers to common questions.
What types of projects do you take on?
Anything at the intersection of hardware and software — robotics, IoT platforms, connected devices, industrial automation, and supporting mobile/web apps. We work best on programs where a single team owning the full stack is a strategic advantage.
How do you scope and price engagements?
We start with a paid discovery sprint (1–2 weeks) that ends with a written proposal — scope, risks, budget bands, and a phased delivery plan. After that, you can run the program as fixed-scope milestones or as a dedicated team retainer.
Do you handle manufacturing and production?
We take designs through DFM, certifications, and pilot production. For volume manufacturing we partner with established contract manufacturers and remain on retainer through first production runs to resolve issues fast.
Who owns the IP?
You do. All designs, schematics, firmware, and code are yours. We sign NDAs and IP assignments before sharing anything that matters.
What's your typical timeline from brief to prototype?
For a bounded prototype, 6–10 weeks is typical. More complex systems with regulatory or certification requirements run longer. We commit to dates in the proposal — not before.
How do you compare to hiring in-house?
Hiring in-house means recruiting mechanical, electrical, firmware, and cloud engineers one by one, then waiting months for them to gel. That's expensive and slow when the product still needs defining. We give you that full team from day one, already used to working together, and we document everything so your own engineers can take it over later. For a first product or a bounded program, that's usually faster and lower risk than building the team first.
Start a project
Tell us what you're building.
A short note is enough. We reply within one business day with either a scoping call invite, an honest "not a fit," or a pointer to someone better suited.